ORIGINALLY PUBLISHED AT STYLE.COM, MARCH 2015.
After international runway season is over, it is time to go back to Style.com’s exclusive Brazilian designers portrait series, photographed by Murilo Yamanaka.
Today, I am delighted to introduce Isabela Frugiuele (or Bela, as she is known by her pals), the creative director of Triya, a swimwear brand that is giving – a much needed – edge to the Brazilian beach scene.
Along with partners Carla Franco and Bebel Fioravanti, Bela’s last presentation was the spring summer 2015 collection in Fashion Rio.
The show’s main inspiration was movement and the spirit of time. The beauty was extremely nightly and heavy. Ventilators were lined up on both sides of the catwalk, creating a ‘Beyoncé style’ moment when the models walked down the runway. It gave me chills. The pieces were both light weighted and fluid, on a mix of transparent darkness with tropical prints.
Think of David Bowie meeting Caetano Veloso in Ipanema for a dive in the ocean after a night out. That’s the feeling.
Presenting it’s collection at Fashion Rio for over five years, Tryia is moving it’s show to São Paulo fashion week next month, playing along the largest designers in the country, such as Alexandre Herchcovitch and Osklen. Here is our Q&A where we talk about their special momentum.
How did Triya start?
I have been friends with Carla and Bebel for many years and we love going to the beach. Suddenly we felt an urge to create the bikini we’ve always wanted to wear. As I was an art student and was always sketching, we decided to start through prints, which became a strong part of our identity. We started to create prints for different brands until we felt confident to start our own.
I have watched you evolve from the start. There is a certain edge to your collections, which is unexpected on the Brazilian landscape. Do you think this is because you come from a gray city such as São Paulo?
Triya is fresh and fun. We like to propose newness and this is the spirit of the brand. We were very young and it was always one day at time. We have never planned ahead. We love fashion and we wanted to bring the edge from the city life to the beach. After we were stablished as a summer brand, we found that our clients wanted to buy from us on winter as well, so we started to develop an apparel line, working with different fabrics such as silk, chamois and since then, we’ve been creating pieces, other than bikinis, such as bodies, long dresses and jackets. But our core are still the prints. Our prints are psychedelic.
Have you presented your collection abroad?
We have just participated on an exhibition in London, with the British Fashion Council. We have been focusing in Brazil, but we will show this year in Miami and Paris.