Way beyond an Italian jeweler, Bulgari has entered the lifestyle arena to extend its offer into a new way of living. The Bulgari Hotel, as a concept, is a provocation to all senses. The strategy is mostly to personalized everything: from made-to-measure personal trainer appointments into one-of-a-kind treatments at the Spa.
After all, what is luxury anyway? It’s not a novelty that brands who are concerned with the absolute best quality and design are exploring different arenas. Chanel and Dior are well known for their beauty offer. Fendi and Armani have expanded their offer into furniture and interiors. But no other jeweler has ventured into the world of hotels. In the business world, sometimes one can be the best at one thing, but experimenting in different areas can not only be a challenge, but a mistake. Not at Bulgari.
The extreme high standards and longevity patterns, that are a standard in the watch making, is transported to the hospitality business. From the moment you enter Via Privata Fratelli, a private little street in the heart of Milan, right in between the exciting Via Montenapoleone and the iconic Duomo church, you are taken care of.
With discretion and obscene education, the staff welcomes you and make you feel you are part of the club. This is the first Bulgari Hotel, launched in 2004, then followed by the London edition, in Knightsbridge, and the superb Bali destination resort.
Design has a new meaning here. All rooms mathematically overlook the garden, originally projected on the 1300s. From each texture of each fabric into the sound proof glasses in the rooms, that provide complete privacy to guests, the contrasts from light to dark, from soft to hard, are in every detail and make the journey more interesting with each discovery. It’s a life celebration.