EN / PT
For the autumn/winter 2017 campaigns, important brands such as Chanel, Prada and Miu Miu are releasing collages to present their images and the season’s mood.
In a world where every day we are bombarded by thousands of images in Instagram, the art directors seek to increasingly improve their campaigns, creating thus futuristic visual effects that represent the brands’ lifestyle and attitude. Collages were omnipresent in the brands’ launches, an impressive collective unconscious that moved the brands from the commonplace and brought fantasy back to fashion.
With 27 models of diverse nationalities, Prada exhibited a global campaign seeking to communicate with their clients worldwide. Using Steven Meisel’s images, the models are transported through the collages to surreal environments surrounded by nature.
Actress Amanda Seyfried was the star of the Miu Miu campaign, photographed by Alasdair McLellan and styled by Katie Grand. In the bucolic landscapes of the British countryside, the campaign creates a narrative of a weekend with friends in an interesting game of colors amid cozy indoors and nature.
Under the command of Jeremy Scotty, the Italian brand created a turmoil displaying an aggressive atmosphere in its campaigns. With collages that create movement, models Stella Tennant, Anja Cleveland and Raquel Zimmermann throw smoke bombs, break cars and graffiti the walls with neon colors. A rebel and revolutionary army. Steven Meisel photographed the campaign and Carlyne Cerf De Dudzeele, styled it.
Even Chanel joined the collage game. Models Mariacarla Boscono and Sarah Brannon were cropped before colorful images with Chanel icons such as camellias and pearls or cuttings/clippings with the prints textures in the season’s fabrics.
Lagerfeld said in an interview to WWD that he was tired of models holding bags so he hired Carine Roitfeld to take care of the styling.