Designer Alessandro Michele is a revolutionary in the fashion universe. One of the few names that was capable of reinventing a traditional house of luxury, such as Gucci, moving from a glossy, sexy and impecable aesthetics into a vintage, cool and eccentric mood, but keeping the essential codes of the house, such as the excellence in handbags and accessories.
To the Autumn Winter 2016 campaign, a trip to Japan that seems to be stolen from movie, since the images of photographer Glen Luchfordcome are subtitled and transport us into a rather surreal and irresistible universe. The scenarios, with external and internal locations, urban and country, talk to the vibrant colors of the collection.
In a rare syntony, the editorial images are followed by a video, that transports us into a neo-psychedelic trip, with an 80s perfume and a 70s feeling. Genial, artsy and simply brilliant.