Taking in elements of almost perverse juxtaposition, Tourne de Transmission SS17 grew from a conversation between creative director Graeme Gaughan and NYC based contemporary artist Chris Dorland.

This is a self-portrait. I have spent almost 15 years of my life crafting a creative ego which I feel was subconsciously necessary to protect me from judgement and opinion.

ORIGINALLY PUBLISHED AT VOGUE.COM, APRIL 2016. Forget the moods that seem to be taking over fashion for a moment (read: Vetements and Gucci); something quite different altogether was transpiring at the first day of Saõ Paulo Fashion Week. In the midst of Brazil’s political tumult, a reimagined tropical mood emerged on the catwalks. Summed up neatly by designer Patricia Bonaldi: “We are living in such a pessimistic moment that I have decided to pay homage to Brazil’s greatest things: the color, the art, the joy, and the happiness. Crises come and go, but we can’t forget who we are.” Indeed, there is nothing like Fashion Week to change the mood and the headlines. Osklen, one of the country’s most established brands, invited us to escape into a utopic paradise. “I reflected a lot about the recession. It’s not only economical, and I am afraid we might lose all the accomplishments…Continue Reading

I am delighted to introduce Isabela Frugiuele (or Bela, as she is known by her pals), the creative director of Triya, a swimwear brand that is giving - a much needed - edge to the Brazilian beach scene. Along with partners Carla Franco and Bebel Fioravanti, Bela's last presentation was the spring summer 2015 collection in Fashion Rio.

I have great expectations on the rise of a new Brazilian superstar designer. Our fashion is eager to explode and our designs are wiling to travel overseas. I was so lucky to have randomly met in my living room (really!), on a very rainy day, a special guy who became my new bff immediately (we chat 24/7 about how we will rule the world). He has become my strongest bet on the next big thing in womenswear fashion. His name is Francisco Terra.

ORIGINALLY PUBLISHED AT VOGUE.COM, MAY 2016. The Met Gala may still be dominating our collective consciousness, but south of the equator, by the final day of São Paulo Fashion Week, a seasonal statement of sorts had become clear: During a crisis—in this case, Brazil’s political tumult—inventiveness arises. Case in point: the wide and varied array of ideas proposed by the city’s designers. “Pop couture is the mixture of streetwear with haute couture,” offered Reinaldo Lourenço of his lineup’s ethos. His latest collection recalled the flash of the ’80s, with sexy cuts and plenty of glittering stripes. For designer Gloria Coelho, architecture and asymmetry were the foundation of her collection, with pieces sharply tailored, almost to the point of extremity; those styles found their counterpoint in the organic creations of Paula Raia, a tropical answer to the aesthetics of, say, Azzedine Alaïa. Raia shows only once a year, at her beautiful…Continue Reading

During last São Paulo Fashion Week I got to know the work of photographer Murilo Yamanaka. He is one of the most interesting street style photographers in the city, who best captures the carachters that make this city so eclectic.

This week I have interviewed a dear friend who does an awesome job as Content Director at Luminosidade, the company that created São Paulo Fashion Week, Fashion Rio, the fashion website FFW.com.br and the magazines FFWMAG, which is one of the coolest publications in Brazil (I am one of the collaborators on the last edition on new stands now in Brazil and online through Apple Store).

Vitorino Campos is a prototype of what a fashion designer should act like. He is conscious, yet dreamy. Visionary, yet commercial.