Jorge Grimberg has an important role in Brazil’s fashion industry. Serving as the correspondent for Business of Fashion (BoF) and Vogue US, he has become the voice of his generation for fashion internationally. At his hometown, São Paulo, he also serves as a fashion columnist for newspaper O Estado de São Paulo and as a constant collaborator for publications, such as FFW MAG and L’Officiel magazine. Jorge is also is one of the hosts off the television and Youtube show The Hits.
Jorge Grimberg is a key member of the WGSN LATAM team. With the role of WGSN Expert, he oversees the company’s key accounts, providing consultancy and in-depth trend analysis for major fashion and lifestyle companies, such as Shopping Iguatemi, C&A, Riachuelo and Arezzo.
At Business of Fashion, Grimberg created a storyline for Brazilian fashion internationally, provoking the system, and setting the stage for the country to engage with the global fashion market. The sum of these efforts have earned him the responsiblity to be the eyes and ears of American Vogue in Brazil. During São Paulo Fashion Week, Jorge handpicks 15 designers to be featured on the international website of Vogue US, with reviews and commentary on the collections. Lately, he has expanded his role from Brazil to cover Latin America, including also Buenos Aires Fashion Week.
Grimberg has also worked as a creative consultant for companies, such as Bulgari, DM9/DDB, J Walter Thompsom Worldwide, Coolhunting and Coca-Cola, developing content strategy and exclusive market analysis.
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